US President Donald Trump tweeted about himself more than he tweeted about America in his first year in office.
A Press Association analysis of the president’s tweets since he took office has found Mr Trump used the first person or his own name in more than 20% of tweets, more than any other topic, including the country he leads.
He also tweeted about himself more than other prominent world leaders whose Twitter accounts were studied.
The figures show that America and the media outweigh issues of policy when it comes to Mr Trump’s social media output, and that attacks on the media and jokes about North Korean leader Kim Jong-Un have proved most popular with Twitter users.
And, never one for understatement, he tweeted 1,379 exclamation marks in his first year, an average of just under two for every three tweets sent.
The president used 10 exclamation marks on Christmas Day alone, across three tweets wishing his followers a merry Christmas.
Trump’s top topics
Neither is Mr Trump the most self-referential world leader on Twitter – an accolade which goes to Theresa May, who tweeted about herself in more than 40% of posts across the year.
The Prime Minister mentioned herself most in the weeks leading up to June’s snap election – in which Conservative party strategists pitted her against Labour leader Jeremy Corbyn in a battle of political personalities before losing their Parliamentary majority.
But the six weeks leading up to Christmas also saw a sharp rise in personal references from her official account, suggesting the Prime Minister may be trying to rebuild her personal brand after a year of heavy setbacks.
By contrast, Mr Trump’s penchant for self-reference was consistent throughout the year. The 20% of tweets in which he mentioned himself was slightly higher than Barack Obama (19%) during his last year in office and Mr Macron referred to himself in just under 7% of his posts.